Supercharge your ad performance with first-party data
Aetra auto-collects click parameters and enriches conversion events with data you already own — boosting match rates, optimizing bids, and driving real growth.
Stop losing clicks to broken attribution
Cookies vanish, click IDs slip through, and first-party data sits unused. Aetra fixes this — fast.
Aetra connects directly with your Segment workspace as a destination. No code changes, no tracking pixels, no disruption to your current setup.
It auto-captures every Click ID and UTM from the ad platforms you use, then builds a matching profile from your existing Segment events.
When conversion events flow through Segment, Aetra enriches every event with the original click data and first-party signals — giving ad platforms the full picture.
Match rates soar, optimization signals sharpen, and your campaigns scale like never before.
Ditch the attribution headache
Setting up attribution shouldn’t feel like rocket science. With Aetra, it all runs automatically from your Segment workspace. Skip the tangled integrations and get straight to results:
One-click connect
Hooks up in under 2 minutes — no dev time wasted.
Auto-capture everything
Grabs Click IDs and UTMs from all your traffic sources, automatically.
Instant enrichment
Powers up every conversion event with first-party data before it reaches ad platforms.
Identity resolution
Links anonymous visitors to identified users for a unified attribution profile.
Secure storage
Keeps data locked down for 90-day attribution windows, so you never miss a match.
Privacy-first
Integrates with Segment’s Consent Management solution. No client-side cookies, no third-party trackers.
Works with every ad platform
Aetra automatically captures and enriches data for every major ad network Segment supports.
Three steps to better attribution
Go from signup to enriched conversion events in minutes, not weeks.
Connect in minutes
Hook into your Segment workspace with a quick, seamless integration. No code changes, no disruptions — start pulling in data right away.
Request a Segment replay
Replay your event data to capture historical context and build a strong foundation. Unlock past clicks and parameters for immediate insights.
Turn on enrichment
Activate enrichment to supercharge your conversions. Enhanced events start flowing to ad platforms instantly.
Ready to stop wasting ad spend?
Connect to your Segment workspace in minutes. Start capturing every click and turning it into better performance.