Supercharge your ad performance with first-party data
Ad networks miss the mark on attribution because they can’t see your full first-party data. Clicks get lost, conversions go uncredited, and you’re left overpaying for underperformance.
Aetra changes that. It auto-collects parameters from every ad click and builds a matching profile from data you already own. Before sending events back to networks like Google and Meta, it enrichs them. Better matches mean higher credited conversions, optimized bids, and real growth — no cookies, no third-party trackers, no privacy risks.
Stop losing clicks to broken attribution
Wasted ad spend hurts. When conversions go untracked, your best campaigns stall. Every click should fuel smarter targeting, but server-side tracking often fails. Cookies vanish, click IDs slip through, and first-party data sits unused. You’re left guessing if your budget is even working.
Aetra fixes this. Fast.
Plug into segment, effortlessly
Aetra connects directly with your Segment workspace as a destination. No code changes, no tracking pixels, no disruption to your current setup.
It auto-captures every Click ID and UTM from the ad platforms you use, then builds a matching profile from your existing Segment events — ensuring no click gets lost.
Enrich events, win big
When conversion events flow through Segment, Aetra steps in. It enriches every event with the original click data and first-party signals, giving ad platforms the full picture for precise attribution.
The payoff? Match rates soar, optimization signals sharpen, and your campaigns scale like never before.
Aetra turns your data into revenue.
Ditch the attribution headache
Setting up attribution shouldn’t feel like rocket science. With Aetra, it all runs automatically from your Segment workspace. Skip the tangled integrations and get straight to results:
- One-click connect: Hooks up in under 2 minutes — no dev time wasted.
- Auto-capture everything: Grabs attribution data from all your traffic sources, hassle-free.
- Secure storage: Keeps data locked down for 90-day attribution windows, so you never miss a match.
- Instant enrichment: Powers up every conversion event without lifting a finger.
Seamless with your ad stack
Aetra plays nice with every major ad platform Segment supports. Run campaigns anywhere — we’ll handle the data capture and enrichment.
Get results fast with Aetra's simple setup
Step 1: Connect in minutes
Hook into your Segment workspace with a quick, seamless integration.
- One-click setup takes under 2 minutes
- No code changes or disruptions needed
- Start pulling in data right away
Step 2: Request a Segment replay
Replay your event data to capture historical context and build a strong foundation.
- Easily request a replay from Segment
- Wait briefly as data processes (typically hours, not days)
- Unlock past clicks and parameters for immediate insights
Step 3: Turn on enrichment
Activate enrichment to supercharge your conversions and attribution.
- Flip the switch on auto-enrichment rules
- Enhanced events start flowing to ad platforms instantly
Ready to get started? Stop wasting ad spend today.
Aetra connects to your Segment workspace in minutes. Start capturing every click and turning it into better ad performance.